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Summary: An experienced web specialist, front-end developer, and digital, multimedia strategist with 5+ years of experience in developing a portfolio of high-impact, websites that utilizes SEO and social media to boost web traffic, e-commerce, and customer engagement. A self-starter, with the skills and the ability to conceptualize, design, and storyboard responsive websites.
Web Specialist and Digital Media Strategist
Designed, developed, and executed site architecture and navigation including redesigns and media enhancements. Created storyboards, user flows, process flows and site maps to communicate interaction and design ideas. Increased both alumni and student engagement and expanded web landscape and functionality. Executed audio and visual assets for the brand across channels-email, social media, landing page, and website assets. Managed employment and career-based database systems that link website and career development resources. Created user-centered designs by translating user requirements into highly usable responsive journey through the site.
Web Developer and Multimedia Producer
Managed eCommerce, website and implemented improvements to online product presentations to increase sales. Developed dynamic and interactive website that ensured high traffic, page views, user experience, and increased sales with a proven ability to manage a high volume of deliverables. Served as the lead Photographer and Videographer who created an in-house production studio reducing outsourcing costs by 50%. Managed operation of cameras, product photography, staging, lighting, studio operations, and editing. Created vibrant product photography for sales sheets, product catalogs, marketing collateral, and e-commerce.
Communications and Web Coordinator
Developed a strong understanding of content management systems and designing web experiences for scale. Collaborated in teams to develop storyboards, content, and publication of digital newsletters and to deliver educational tutorials for website and diverse social platforms. Managed video lighting and audio equipment, co-edited, and co-produced events.